Hema Collections is committed to protecting the privacy of our site/ app visitors and customers. Hema Collections team members are customers themselves of other Internet site/ apps and fully appreciate and respect the importance of privacy on the Internet. This Privacy Policy describes the kinds of information Hema Collections collects about you and your use of the site/ app and what we do with that information.

Types of Information Hema Collections collect:

Hema Collections collects several kinds of information about you when you visit and use our site/ app. When we use the term “personal information” in this Privacy Policy, it refers to information that identifies you as a particular individual, such as your name, your physical address, your e-mail address, telephone number, and credit card numbers.

In addition to personal information, we collect information about your visits to and use of the site/ app that is not personally identifiable. For example, our site/ app uses cookies, which are small information files that are sent to your computer and stored on your hard drive. Cookies ease your use of the site/ app, and provide us with information about your use of the site/ app – for example, the pages that you view. If you have registered with us, then your computer will store an identifying cookie which will save you time each time you re-visit the Hema Collections site/ app, by remembering your email address for you when you interact with the site/ app. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent, but if you do not permit your browser to accept cookies, you may not be able to take full advantage of the features of the site/ app. We may also collect the IP address through which you access the Internet to use our site/ app. Your IP address will typically be provided by your Internet service provider, your employer or the business or institution that provides you with access to the Internet. An IP address is not, by itself, personal information. We may use IP addresses to collect information regarding the frequency with which you and other guests visit the site/ apps, and the patterns of site/ app use. We may also combine IP addresses with personal information. To the extent that your IP address is combined with personal information, it will be treated as personal information. The site/ app may also collect non-personal information through other technical methods.

We use the non-personal information collected through technology for a number of purposes, including tracking and enhancing your experience on our site/ app. We also may use the information gathered by technology to analyze the traffic patterns on our site/ app, such as the frequency with which you and others visit various parts of the site/ app. We may send HTML e-mails to you if you’ve registered with Hema Collections, and those e-mails may contain data or routines that allow us to determine whether you have opened those e-mails, clicked on links in those e-mails or forwarded those e-mails to others.

We may disclose aggregate, statistics about the number of visitors to this site/ app or number of purchases made as required by our investors. We use an independent measurement and research company to gather data regarding the visitors to this site/ app on our behalf using cookies and code which is embedded in the site/ app. Both the cookies and the embedded code provide statistical information about visits to pages on the site/ app, the duration of individual page views, paths taken by visitors through the site/ app, data on visitors’ screen settings, and other general information. Hema Collections uses and stores this type of information, along with that obtained from other cookies used on the site/ app, to help it improve the services to its users.

How we use Personal Information:

Except as described below, we will not sell, rent, license or transfer your personal information to any third party.

We may provide your personal information to third parties who assist us in providing services to you, including fulfilling orders placed through the site/ app – for example, shippers, warehouse operators, customer service providers, credit card issuers, or others involved in fulfilling orders you place on the site/ app, or in responding to inquiries you make through the site/ app.

We may also use your personal information to send you promotional materials about goods and services we offer. If you have made a purchase from our store we may occasionally update you on our latest products, news and special offers via e-mail, post & telephone. You will also be given the opportunity to receive such communications from us and selected third parties when you become a member of Hema Collections. These materials and information may be sent to you by postal mail, e-mail or other means. As described below, you may opt out of receiving these communications.

We may also take personal information and make it non-personally identifiable. We may, for example, remove information from your personal information that does not identify you – for example, your age or gender – or we may combine elements of your personal information that do not identify you with non-personal information of other users of our site/ app. Our use of this depersonalized or aggregated information is not restricted.

If we are under a duty to do so, we may disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms of business, or to protect the rights, property, or safety of Hema Collections, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Communication & Marketing:

If you have made a purchase from our store we may occasionally update you on our latest products, news and special offers via e-mail, post & telephone. You will also be given the opportunity to receive such communications from us and selected third parties when you become a member of Hema Collections.

Hema Collections members have the option to opt out of receiving marketing communications from us and/or selected third parties.

Physical Transfers of Personal Information:

The information that we collect from you may be transferred to, and stored at, a destination outside the region in which you live. Personal information may also be processed by staff, operating outside the area in which you are located, who work for Hema Collections or one of our suppliers. Such processing may, for example, be required in order to fulfill your order, process your payment details, or provide support services.

Accessing and Updating Your Personal Information and Preferences:

We provide mechanisms for updating and correcting your personal information for many of our services. If you are a registered user, you may access and update your registration information and your preferences to receive email or other communications from us by sending an email to [email protected]

Email or SMS Choice/Opt-out:

If any user who receives an email or SMS from the Site/ app and would prefer not to receive such communications in the future, [he or she] can do so by following the instructions in the emails. In addition, you may send an email to [email protected]. We will make commercially reasonable efforts to implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days as we process your request.

Other Disclosures of Personal Information:

We may disclose your personal information to any of our group of companies for the purposes of processing your order or where necessary to provide any other service which you have requested. As a result, we may also disclose your personal information to third parties:

In the event that Hema Collections sells or buys any business or assets; or If Hema Collections is merged or otherwise combined or consolidated with another business, its equity is sold, or substantially all of Hema Collections assets are acquired by a third party, in which case personal data which we hold about our customers may be transferred to the acquiring party.

Third party site/ apps:

Our site/ app may contain links to and from the website/ apps of our partner networks, advertisers and other third parties. If you follow a link to any of these website/ apps, please note that they may have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these website/ apps.

Checking your Details; Opting Out:

If you wish to verify the details you have submitted to Hema Collections you may do so by contacting us via the e-mail. Our security procedures mean that we may request proof of identity before we reveal information. This proof of identity will take the form of your e-mail address and password submitted upon registration. You must therefore keep this information safe as you will be responsible for any action which we take in response to a request from someone using your e-mail and password. We would strongly recommend that you do not use the browser’s password memory function as that would permit other people using your terminal to access your personal information.

Once we have verified your identity, you will be able to access and update the contact information you gave us during registration, or modify any marketing or other choices you have made when registering with our site/ app, or opting out of participation in the site/ app services. You may also unsubscribe from certain e-mail communications by clicking on unsubscribe links in those e-mails. Please note that even if you elect to terminate your registration with the site/ app, we may retain your personal information for legal or other reasons. The treatment of that retained personal information will at all times be governed by this Privacy Policy.

10. Disclaimer:

The security and confidentiality of your information is important to us. We have implemented technical, administrative, and physical security measures to protect personal information from unauthorized access and improper use. From time to time, we review our security procedures. Despite our efforts, no security measures are perfect or impenetrable. Unfortunately, the transmission of information via the Internet is not completely secure, and we cannot guarantee the security of data transmitted to our site/ app. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

11. Amendments:

We may amend this Privacy Policy at any time. If we amend this Privacy Policy to permit material changes in the way we collect, use, and/or share your personal information, we will notify you of these changes by sending you an e-mail at the last e-mail address that you provided to us, and/or by prominently posting notice of such amendment on the site/ app.